If you think that men are the only ones who enjoy playing video games, you will be shocked to find out that you are mistaken. According to CNN “A new report suggests adult women are nearly half of all video game players. That’s a number that can be read in the changing tone of some of today’s top games.” This report was created by the Entertainment Software Association and was published in 2013 Essential Facts about the Computer and Video Game Industry. It said, “45% of all game players, and 46% of the most frequent purchasers of games, are female. Adult women make up 31% of the game-playing population.” The report also suggests that women prefer playing games that require decision making skills rather games that require brute force. They prefer “complex themes” and portraying strong female characters. Video game developers are now working on integrating female characters as base characters and leading roles. The video game culture is changing rapidly and women are becoming the new target audience. Majority of the time women will play with family and friends because the outside gaming world is not as accepting. Nonetheless women are “48% of the video game purchasing audience” and over time that number will climb.
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