Overview of Graphic Design at Coleman University

Graphic designers are storytellers. And storytelling is getting a lot of attention in the marketing industry right now. At Coleman University students will learn how to understand the client’s needs and what the targeting audience is looking for, and with that they will be able to develop content that addresses those intentions. From websites to business cards, the graphic designer will create the graphics and tell a story through all the channels. To succeed in this field, graphic designers must have a deep understanding of branding concepts, computer skills, art and pop culture.

The Graphic Design Program at Coleman University provides students the opportunity to learn the art of visual communication and all its facets from industry professionals and knowledgeable designers with years of field experience. Classes are built around professional practices and incorporate actual production processes from draft sketches to finished digital portfolio.  You will learn how traditional practices and digital publishing tools are interwoven into meaningful visual hierarchies to convey specific messages to target audiences. Content development skills honed include photography and image manipulation, vector art, digital publishing, and web skills including HTML, CSS, and content management systems. All of which will equip you with the necessary training to easily produce quality digital content for a multimedia advertising campaign or for your own portfolio.

If you are creative, love art and dream about becoming a graphic designer, Coleman University has the perfect program for you.

What You Can Do With Your Design Degree

Choosing a career in graphic design means you can choose to work in multiple kinds of occupations, such as:

  • Graphic Designer
  • Production Artist
  • Art Director
  • Creative Director
  • Illustrator
  • Package Designer
  • Digital Printing Specialist

The opportunities are vast. The way you choose to go depends on your personal preferences. For example, if you would like to work with something artistic, you can be a creative director and help companies with their marketing campaigns. For that, you must have a good eye for aesthetics, be able to identify trends and interpret a brand voice, translating an idea to graphics that will catch the customer’s eyes.

Companies from a variety of fields need the work of a skilled graphic designer. You will be able to find job placement with marketing agencies, publishing companies, and advertisers, and even be a freelancer or self-employed designer. According to the Bureau of Labor Statistics, in 2014 one in five graphic designers was self-employed.

At Coleman University the inverted curriculum allows you to enter the job market quickly. You will learn everything you need to tackle real-life projects during the first portion of your program, allowing you to start your career in a matter of months.

Opportunities for Designers in the Field

The job outlook for graphic designers will be very stable in the coming years. According to O*Net OnLine, it is projected that almost 66,000 more jobs will be created by 2024.

There is a lot of competition for graphic designers. These professionals must keep up to date with new software being released, engagement strategies and current trends in design. All of this requires good instruction that will strengthen your skills and train you for the challenges you will encounter when working on real-life design projects.

At Coleman University, you will find excellent instruction and cutting-edge facilities that will provide you with everything you need to enter the job market and successfully face the competition.

Program Features

In Coleman’s Graphic Design Program you will learn multiple sets of skills necessary to start a career as a respected designer. From typography to branding, our classes will equip you to get the job you dream about or start your new business.

Classes are designed to teach you the most current information and software being used by industry experts. And at the end of your coursework you will have a capstone course that will be the culmination of your associate-level design degree, in which you will present a finished body of design work in a professional context. Topics covered in this course include crafting a resume and putting together digital and print portfolios.

Some of the program’s main features include:

  • Exploring design principles, digital imagery, the web and multimedia, vector graphics and typography.
  • Studying design principles in the context of commercial application.
  • Creating design projects that are anchored to job specifications within a standard industry workflow.
  • Gaining knowledge of marketing for designers (branding) and graphic arts techniques.
  • Designing advertising layouts, web banner ads, brochures and logos.
  • Learning in a hands-on, project-based environment that reflects real-world scenarios.

If you are curious about what courses you will take and what subjects you will cover in the Graphic Design Program, check the list below for a glimpse:

DSN 104 Drawing: This course provides direct experience in a variety of drawing techniques to sharpen perception, stimulate imagination and increase the ability to see and interpret the world in design. Core concepts include techniques to accelerate the creative process, and improving drawing skills to be competitive in the design industry. Topics covered include composition, single and multiple point perspectives, gestural and contour drawing, quick sketching, line, shape, color, value, and form.

DSN 114 Design Principles: This course provides an opportunity to apply basic drawing skills and brainstorming techniques to generate a variety of design ideas and solutions. Core concepts include the recognition and application of design elements and principles to construct balanced, organized compositions and employing drawing skills in the creative process as part of a typical professional workflow. Topics covered include drawing techniques, design principles, composition of type, and how to create meaningful designs.

COM 124 Computer Foundations: This entry-level technical course ensures basic computer competency with an emphasis on software used by design professionals. Core concepts include file management, selecting the right tools for the right job, and effectively managing workflows. Topics covered include operating platforms, network basics, office productivity software and design software.

DSN 134 Typography: This course presents an overview of design principles as they pertain to the use of type in graphic design. Core concepts include challenging students to consider what a glyph or letterform is communicating on both unconscious and visual levels in order to produce typography that effectively communicates intended marketing messages. Topics covered include the history, anatomy, terminology, and application of typography.

DSN 144 Photography: This course provides experience in commercial digital photography. Core concepts include understanding the physical, conceptual, and theoretical characteristics of digital photography, and the development of digital photography skills in producing expressive and thoughtful original images for design projects. Topics covered include framing, composition, the “rule of thirds,” light, texture, pattern, line, symmetry, depth of field, distance, perspective, culture, space, and balance.

COM 154 Vector Graphics: This course provides an opportunity to create original vector art, and to understand the important role of vector graphics in modern graphic design. Core concepts include essential methodologies in the production of professional artwork, and developing skills with various tools and techniques for outputting high-quality print and web graphics. Topics covered include rendering techniques, file organization, output formats, digitizing organic artwork, Bézier curves, colorizing, and special effects.

DSN 184 Marketing: This course introduces marketing, with an emphasis on the designer’s role in marketing activities. Core concepts include identifying target markets and determining creative approaches to delivering specific marketing messages to consumers. Topics covered include analyzing and developing advertisements through the creative process, and exploring the relationship between graphic design and consumer behavior.

Our program also covers general subjects that are important for a graphic designer, such as communications, security and ethics, policies and procedures. To learn about the full class schedule, you can check the complete list on Coleman’s website.

Small Class Size

To create a learning atmosphere that is interactive and dynamic, it is important to have classes with a small number of students. That is the best way to increase participation in discussions and projects, and also to elevate the level of the debate.

At Coleman University, each class in your academic program will keep the number of students low and participation high, allowing you to actively participate in hands-on projects and get the most out of every class.

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